10 years ago, China accounted for just 1% of online global retail sales; now that figure has risen to over 50%. The country is on track to become the biggest consumer market in the world by 2025. However, the gap in understanding the vast consumer opportunity and how to engage with this most dynamic market and its digitally savvy mobile consumers persists.

So are you making the most of this opportunity?

Here to help you make sense of these changes and harness the potential of your China market, we are delighted to share details of the upcoming China Consumer 2022 programme from the China-Britain Business Council.

Hosted offline in London as well as online on 28th and 30th June this is a fantastic opportunity for UK Consumer brands to hone their China market strategy. From panel discussions to workshops, focus groups and meet the China buyer opportunities, CBBC’s China Consumer 2022 offers a holistic view of China’s consumer trends, tangible business leads and shared best practices.